Privacy Policy

Ally Spark ("Ally Spark," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and safeguard information when you visit our website at allyspark.com (the "Site") or engage with our healthcare partnership consulting services (collectively, the "Services").

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at info@allyspark.com.

Information You Provide Directly

We collect personal information that you voluntarily provide when you:

• Complete contact forms or request information about our services
• Schedule a consultation or discovery call
• Subscribe to our newsletter or insights
• Communicate with us via email, phone, or other channels
• Attend webinars or events we host
• Engage with us through social media

This information may include:

• Full name
• Business email address
• Phone number
• Company name and job title
• Information about your role and responsibilities
• Details about your partnership needs and goals
• Any other information you choose to share

Information Collected Automatically

When you visit our Site, we automatically collect certain technical information through cookies and similar technologies:

Website Usage Data:

• Pages visited and time spent on our Site
• Referring website or source
• Date and time of access
• Browser type and version
• Device type and operating system
• IP address (which may indicate general geographic location)
• Search terms used to find our Site

Cookies and Similar Technologies:

We use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device. We use:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our Site
• Marketing Cookies: Allow us to deliver relevant content and measure campaign effectiveness

You can control cookie preferences through your browser settings. Disabling cookies may affect your ability to use certain features of our Site.

Information from Third Parties

We may receive information about you from:

• Business partners and referral sources
• Marketing and advertising platforms
• Professional networking sites (e.g., LinkedIn)
• Publicly available sources
• Data enrichment services that help us better understand our audience

We use the information we collect to:

Provide Our Services

• Respond to your inquiries and requests for information
• Schedule and conduct consultation calls
• Deliver the consulting services you engage us for
• Communicate about ongoing projects and engagements

Marketing and Communication

• Send newsletters, industry insights, and educational content
• Share information about our services and offerings
• Invite you to webinars, events, or thought leadership opportunities
• Personalize content based on your interests and engagement

Newsletter and Subscriptions: When you subscribe to our newsletter or other communications, we collect your email address and any preferences you indicate. You may manage your subscription preferences or unsubscribe at any time using the link provided in each email or by contacting us directly.

Business Operations

• Improve and optimize our Site and Services
• Analyze trends and measure the effectiveness of our marketing
• Conduct market research and industry analysis
• Maintain our customer relationship management (CRM) system
• Comply with legal and regulatory obligations

Professional Development

• Create anonymous, aggregated data for industry insights
• Develop case studies and success stories (with your permission)
• Share general trends and learnings (without identifying information)

Call and Meeting Recordings

For quality assurance, training, and service improvement purposes, we may record consultation calls, discovery sessions, and other meetings with your consent. You will be notified at the beginning of any recorded session and may decline to participate or request that recording be stopped.

Recordings are:

• Stored securely and accessed only by authorized personnel
• Used solely for internal business purposes (training, service delivery, quality improvement)
• Retained only as long as necessary for the stated purpose
• Never shared with third parties without your explicit permission
• Deleted upon your request (subject to legal retention requirements)

You can opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us at info@allyspark.com.

We respect your privacy and limit the sharing of your information. We may share your personal information in the following circumstances:

Service Providers

We work with trusted third-party service providers who help us operate our business, including:

• HubSpot: Customer relationship management, marketing automation, email delivery, and meeting scheduling
• Google Analytics: Website analytics and performance measurement
• Cloud hosting providers: To store data securely

These providers are contractually obligated to protect your information and use it only for specified purposes.

Business Partners

With your consent, we may share information with:

• Microsoft and other technology partners when relevant to your engagement
• Healthcare system partners or consulting firms as part of service delivery
• Co-marketing partners for joint events or content

Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety
• Enforce our terms and conditions
• Prevent fraud or security threats
• Protect the rights and safety of others

Business Transfers

If Ally Spark is involved in a merger, acquisition, sale of assets, or similar transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

Data Security

We implement appropriate technical and organizational security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure access controls and authentication
• Regular security assessments and updates
• Staff training on data protection practices
• Secure storage systems and backups

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods depend on:

• The nature of the information and how we use it
• Applicable legal or regulatory requirements
• Our legitimate business needs
• Whether you have requested deletion

When we no longer need your information, we securely delete or anonymize it.

Access and Correction

You have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate or incomplete information
• Request a copy of your data in a portable format

Opt-Out of Marketing

You may opt out of marketing communications by:

• Clicking "unsubscribe" in any marketing email
• Contacting us at info@allyspark.com
• Updating your communication preferences

Note: Even if you opt out of marketing emails, we may still send you transactional messages related to our Services or your engagement with us.

Cookie Management

You can manage cookie preferences through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies (though this may affect website functionality)

Data Deletion

You may request deletion of your personal information by contacting us at info@allyspark.com. We will honor your request subject to:

• Legal obligations to retain certain records
• Legitimate business purposes (e.g., maintaining records of completed engagements)
• Technical limitations

Do Not Track Signals

We do not currently respond to "Do Not Track" signals from web browsers. We will update this policy if our practices change.

Children's Privacy

Our Services are intended exclusively for business professionals and organizations. We do not knowingly collect information from individuals under 18 years of age. If we become aware that we have inadvertently collected such information, we will promptly delete it.

Healthcare Information

As a healthcare partnership consulting firm, we may discuss or reference healthcare-related topics in our communications. However:

• We do not collect protected health information (PHI) through our website
• We do not serve as a covered entity under HIPAA
• Any healthcare discussions are at the business/industry level, not patient-level
• If you share sensitive healthcare information with us, it will be protected as confidential business information

Third-Party Websites

Our Site may contain links to third-party websites, including those of our partners and clients. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to Know: Request disclosure of personal information we collect, use, and share
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the "sale" or "sharing" of personal information
• Right to Non-Discrimination: Equal service regardless of privacy rights exercise

We do not "sell" personal information as traditionally defined, though some data sharing for advertising purposes may be considered a "sale" under California law.

To exercise these rights, contact us at info@allyspark.com.

Other State Privacy Laws

Residents of Virginia, Colorado, Connecticut, and other states with comprehensive privacy laws may have similar rights. Please contact us to exercise your rights under applicable state laws.

Ally Spark is based in the United States. If you access our Services from outside the U.S., your information may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate.

These countries may have data protection laws different from those in your country of residence. By using our Services, you consent to the transfer of your information to the United States and other countries.

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors.

When we make changes:

• We will update the "Last Updated" date at the top of this policy
• For material changes, we may provide additional notice (e.g., email notification or prominent website notice)
• Your continued use of our Services after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Ally Spark
Denver, CO
Email: info@allyspark.com
Website: www.allyspark.com

We will respond to your inquiry within a reasonable timeframe, typically within 30 days.

This Privacy Policy is effective as of the date listed above and applies to all information collected through our website and Services.